Gen Z has been facing an uphill battle in the dating scene. Online dating apps, the lack of third spaces, and hookup culture are some of the obstacles that make it more difficult for Gen Z to find their ideal spouses.
You can also add money to the mix. High living costs and expensive dates are further impediments, and a recent Bank of America (NYSE:BAC) study casts light on this issue. The financial institution's "A Window into Gen Z's Financial Health" 2025 report found that 53% of Gen Z does not spend any money on dates. An additional 28% said that they spend less than $100 per month on dates.
