Nearly six in ten Brits (57%) keep it a secret when they are dieting or trying to lose weight – as 31% fear being judged for being overweight, research has found.
A poll of 2,000 adults found that a third (32%) are embarrassed about their need to shed some weight – while 35% keep it quiet so that nobody will know if they happen to fail.
Those aged 18 to 24 are the most likely to diet in secret (81%) – with all respondents having attempted to lose weight four times, on average, during the last three years.
