Nike, one of the most revered sports brands, needs no introduction. The company is known for its groundbreaking design innovations, from Air to Zoom and beyond, always trying to find a way to introduce new materials and technologies to categories that we thought already finished evolving.
I know as much about Nike as the next person (maybe a bit more), and because of that, I’ve always adored the brand. I read books about its shoes, watched interviews with its most influential athletes and designers, and got my hands on all the products just so I could own some of that Nike magic that helped catapult the company from a humble grassroots organisation to the multi-billion enterprise it is today.
