
Thailand's reputation as the "Land of Smiles" is facing existential crisis. While Thais are perceived as warm, friendly and easygoing, assessments by the World Happiness Report in recent years have questioned whether Thais have many reasons to smile at all.
According to report's latest ranking of nations according to how happy their people feel, Thailand ranked 60th place, out of 137 countries, up only one spot from the previous year.