A trip to a modern museum is a treat for all ages, offering us the chance to be plunged into alternative realities as part of an experience designed to entertain as well as educate. Inspired by Shogakukan’s NEO series of picture books, the Zukan Museum Ginza in Tokyo is a perfect example: Described as an ‘experience-based facility’ that fuses the digital and the real, Zukan Museum offers an immersive and interactive journey to discover the natural world beyond time and space. Over 100 Genelec loudspeakers combined with video technology help drive the experience where natural environments of forests and water are seamlessly connected for a magical journey through the world of living things.
"The museum faithfully recreates the ecosystem of the natural world, with different creatures appearing in each area, such as the forest, savanna, underwater, etc., where the act of observing and recording the creatures is interactive. For example, if you get too close to a creature, it will be startled and run away," explained Jun Fujiwara of invisi—who handled the sound production and UX design.
