At Bella’s Hacienda Ranch, a brothel on the outskirts of the rural Nevada truckstop town of Wells, a half-priced special for adult male virgins this May has gone off with a bang.
What may seem like a publicity stunt has compassion behind it. May is Mental Health Awareness Month in the US, and the brothel’s 74-year-old namesake owner and operator, Madam Bella Cummins, wants to raise awareness of what she describes as a “virginity epidemic”. She blames digital platforms supplanting young people’s in-person, “IRL” experiences, leading to stunted social development. Brothels, she argues, offer a safe space to work through resulting feelings of anxiety, shame and isolation.
