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Bangkok Post
Bangkok Post
Business

More Japan hotels offer sleep tourism experiences to promote better sleep

Hotel 1899 Tokyo's Yuiko Ogawa holds a leaflet and a high-performance pillow used for its "Totono-ne" sleep plan in Tokyo on July 21. (Photo: Kyodo)

An increasing number of hotels in Japan are offering "sleep tourism" experiences - stays designed to promote high-quality and restful sleep.

The trend, which started gaining popularity overseas several years ago, provides hotels with an opportunity to attract new health-conscious guests.

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