More black blood donors urgently needed, say influential Britons

A man donating blood in Croydon, south London, in October last year. Photograph: NHSBT/PA

A group of influential black Britons have launched a new campaign to raise awareness of the urgent need for more black blood donors.

Dame Sharon White, chair of the John Lewis partnership, Lord Woolley and Netflix’s Anne Mensah, all of whom were listed among the Powerlist’s top 10 most influential black people in Britain last year, have joined forces for the campaign.