More than 33 million Americans plan to buy cryptocurrency this year, but confusion about how it works and concerns about scams remain major barriers for people who do not currently own digital assets, according to new research from the National Cryptocurrency Association.
The 2026 Crypto Readiness Report, conducted with The Harris Poll, found that six in 10 non-holders are either curious about or open to crypto. The study surveyed 2,014 U.S. adults who do not currently own cryptocurrency between June 24 and July 1.