This is not a self-help book,” the author tells us, firmly. Appearances might suggest otherwise: it is written and presented almost entirely in the familiar style of that genre, with largish print, short sentences, snappy maxims in italics and lots of lists and charts (“six signs you may be on the wrong side of history”). Its proposals are delivered with all the annoyingly hectic bounciness of the genre.
But it is worth taking Bregman (a thirtysomething historian and author labelled “one of Europe’s most prominent young thinkers” by the Ted network) at his word. He begins from the deep and corrosive anomie experienced by so many gifted young professionals who find themselves making substantial sums of money in exhausting and (at best) morally compromising jobs. The “moral ambition” of the title is about recognising that serious financial, organisational, technological and analytical skills – the kind that in the US will get you through, say, law school with a secure ticket to prosperity – can be used to make tangible improvements in the lives of human and nonhuman neighbours.
