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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Monotype's new logotype collab isn't afraid to break the rules

Chantelle Pulp.

Typography shouldn't be an afterthought – something that Monotype understands better than anyone else. Demonstrating the power of font design, the typographic pioneer has created a custom logotype for Chantelle Pulp, made to disrupt and challenge the limitations of traditional fonts.

While there's no formula for creating iconic typefaces, individuality is key to standing out amongst the crowd. Punchy, bold and dripping with attitude, Chantelle Pulp's variable logotype represents the future of typographical design, where even a simple letterform can speak louder than words alone.

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