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Evening Standard
Evening Standard
World
Jonathan Prynn

Money, Money, Money! Abba effect brings £322million boost to London

They may only be digital dancing queens - and kings - but the four glittery avatars performing every night in front of sell out audiences in east London are pumping serious Money, Money, Money into the capital’s economy.

That is the conclusion of a report into the “socio-economic impact” of the ground breaking Abba Voyage attraction in Stratford published on Thursday just a year and a half after it opened.

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