Good morning. Part of me hopes this isn’t what you’re doing with your bank holiday, but it is more likely than ever that you are reading your favourite daily newsletter on a cruise ship. The industry has been growing sharply since its unfortunate pandemic-related PR problem, and now accounts for about 35 million holidaymakers a year worldwide – up 6% on 2019.
At the same time, the ships that carry them are getting bigger and bigger. A modern cruise ship is very far from the quaint little island-hopping jaunt of old: instead, it has more in common with the USS Enterprise. One example: the industry’s staggering consumption of highly polluting fuel.