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The Guardian - UK
The Guardian - UK
World
Rupert Neate

Monday briefing: Do loyalty cards offer customers a good deal?

Supermarket shelves with price crunch price tags encouraging shoppers to spend.
Supermarket shelves with price crunch price tags encouraging shoppers to spend. Photograph: Jim Holden/Alamy

Good morning. Did you do a supermarket shop this weekend? And if so did you scan your loyalty card at the checkout? Because if you didn’t, you likely paid a few extra quid at the till.

Britain’s supermarkets have created “two tiers” of pricing – one for those that sign up to give their data to the corporations – and another sometimes considerably higher price for people who have the temerity to refuse to sign up to the schemes.

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