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Motorsport
Motorsport

Monaco Grand Prix renamed as Louis Vuitton takes over title deal for 2026

Louis Vuitton will become the title partner of the Monaco Grand Prix from 2026, with the event confirmed to be named the Formula 1 Louis Vuitton Grand Prix de Monaco. This sees the luxury brand form a multi-year deal with F1 and the Automobile Club de Monaco (ACM), replacing last year's title, TAG Heuer.

The ACM has confirmed that Louis Vuitton will make up a large amount of its branding across the circuit as next year will see its 83rd race take place. This also comes as the championship aims to lean into its premium lifestyle partners following LVMH's 10-year global partnership that began last year. Louis Vuitton sits under the LVMH umbrella.

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