The UK's most generous boss has treated his staff to a £7,000 trip to Ibiza, including tickets to a Calvin Harris concert.
Ashley Jones, the founder of branding firm Great Influence, filmed the moment he told his workers about the three-day getaway.
The businessman convinced his staff he was recording a workshop before springing the surprise on them.
He decided to reward staff after the company achieved its best ever quarter, Wales Online reports.
The firm covered all the costs for the holiday, including flights, lunches, dinner and entertainment, spending £7,000 in total.
In his surprise video, Ashley told staff: "So I might have lied. I have an important announcement to make to everyone.
"Q2 was by a far way our very, very, very best month and more importantly than that everybody's commitment and drive to get s*** done was amazing.
"So, to celebrate, we are going to... Ibiza."
His staff turned to each other in disbelief as he made the announcement, with one of them joking 'does anyone know the recovery time on liposuction'.
Ashley, 34, from Manchester, said: "The team have worked so hard over the last few months and it felt like the right thing to do to show appreciation.
"I also believe it’s my responsibility that whilst they work here, we give them the best memories possible."
Ashley, who wanted to capture the moment on camera, had to lure the team into a meeting room and tell them they needed to attend a filmed workshop.
"I knew the team would question why we’re filming a meeting, so I had to convince the team into thinking we were doing a workshop," he said.
Footage of the announcement shows Ashley's team ecstatic at the news as they can be seen yelling and cheering with joy.
Speaking about the trip, Ashley said: "I’ve never seen so much love for our company!
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"It feels like the holiday created a memory for everyone that they’ll remember for a long time.
"Things like that are a bonus to what I think we give our team, which is a feeling like they are working on something they love, with people they love and a boss who values them and understands them."
This is not the only bonus that the team have had, according to Ashley.
In the last two months they attended Parklife festival and went to see Billie Eilish and Harry Styles.
