As millennials and Gen Z populate the parenting market, every brand is trying to vibe with them using edgy humor. But the popular baby brand Frida may have taken the joke too far. TikTok creator @thedoreseyss is going viral after posting a video from a Walmart aisle that highlights the controversial packaging of Frida Baby products.
The video, which has amassed 7.8 million views, serves as a massive shock for parents who bought Frida baby products. Much like the creator, they are realizing they may have been too exhausted to notice the fine print. The creator expressed her outrage, stating that she threw out her existing products after realizing what was written on them. As she put it, “Frida has lost me as a consumer.”
