When I heard Molly Sims was launching a beauty brand, I was intrigued. Don’t get me wrong: There’s certainly no shortage of celebrity brands—and I’ll spare you the mile-long list of ones that exist. But the "Lipstick on the Rim" host set out to add value to a seemingly saturated industry by creating a carefully curated line of multi-tasking brightening, anti-aging, skin tone-evening products all deserving holy grail fame. “This is not a white label brand. This is not a celebrity brand. This brand lives separate to me,” Sims exclusively told Marie Claire about her just-launched YSE Beauty line.
Let’s take it back to the beginning—where the journey started. It was 2012, Sims just had her first baby, and her skin did a 180. “My discoloration was severe. I don’t know what being pregnant set off in me, but uneven spots started wreaking havoc on my skin,” she says. She did all the derm-approved devices and prescriptions: Hydroquinone, Cold Laser, VPeel—everything. Eventually she went “cold turkey” and began cocktailing her own 15+ product regime to get rid of sun spots, dots, melasma, and acne marks.
