Former Love Island star Molly-Mae Hague has shared stunning snaps on her Instagram from her trip to Mexico.
The 22-year-old creative director for fashion brand PrettyLittleThing asked fans if they wanted to see content from her work trip.
She asked for their thoughts on whether she should post about the sun-soaked trip to the town of Tulum on social media amid the ongoing crisis in Ukraine.
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Molly-Mae told her 6.2million followers that it's "impossible" not to feel guilty.
She explained: "Given everything that's happening in the world right now I feel it's impossible to carry on with life as normal without feeling guilty.
"I'm currently away for work shooting a campaign but haven't known whether to share as usual for the people that come on Instagram to escape."
She added: "I care about you guys so much and how my content makes you all feel."
Molly-Mae posted a question box with the options "keep you updated" and "not at the moment".
She later added: "I've been reading everyone's DM's and it's really helped me understand how everyone's feeling right now.
"I'm going to continue posting for the majority that want me to... my DM's are always open. I really want to find other ways I can continue using my platform to raise awareness."
Molly-Mae also showed support by sharing links to petitions and how to donate to those affected by the conflict.
After her followers approved seeing highlights from her trip she wowed with snaps of herself posing in a pretty cream crochet dress she bought on the beach.
"Outfit details: bought from a lovely lady on the beach," she captioned a couple of snaps of her beachy look.
Her man Tommy Fury replied with a string of stunned emojis.
Radio presenter Natalie O'Leary gasped: "Um wow."
And peacheymiax said: "Imagine being this stunning."
Molly-Mae also shared a photo of herself gazing out to sea in bikini bottoms and a knotted T-shirt which her best friend and Love Island co-star Maura Higgins described as 'dreamy.'
And with another beach photo she wrote that she was 'falling in love with Tulum.'