Molly Mae x Adidas is finally here. The former Love Island star announced her latest fashion venture earlier this year: a limited-edition line of trainers with the global sports brand. It’s safe to say the reaction was mixed – but now we’ve got our first official look at the shoes.
An early champion of the now ubiquitous gazelle, spezial and samba styles, the partnership is arguably a natural fit. Unsurprisingly, the curated line of trainers includes both superstar and samba styles – reimagined by the influencer in her signature minimalist, tonal shades.
We got a first glimpse of the colour palette in the second season of her Prime reality show Behind It All. In a design meeting with Adidas, the influencer decided on an “iced latte” and “matcha” inspired shades. It’s a “London girl shoe... It’s what I put on for a day trip to London,” she says.
Explaining her vision, she added, “I feel like you’re either an iced latte girl or you’re a matcha girl.” Reflecting her own neutral wardrobe, the aesthetic shouldn’t come as a surprise – but people have been quick to blast the collaboration as “beige and boring”.
@primevideouk can't wait to see these 👀 a sneak peek of #mollymaebehinditall series 2 part 2, coming to #primevideo on the 16th january 🤍 #mollymae #mollymaehague @Molly-Mae
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Since her appearence on the 2019 series of Love Island, the influencer has slowly been cultivating a presence in the fashion world. Famously, she held a lucrative position as creative director at Pretty Little Thing before quitting in 2023 to focus on her family (she has a two-year-old with partner Tommy Fury).
Then, she announced her long-awaited label Maebe. Characterised by oversized silhouettes, elevated loungewear and staple denim, the brand is similarly a reflection of the influencer’s own wardrobe. Maebe’s latest drop – a capsule of cinched-in blazers, cropped puffers, leather jackers, funnel-neck outerwear, suede and plenty of shoulder padding – is a stylish evolution of the brand.
Now, Molly Mae’s Adidas collaboration further cements her as a credible fashion figure. “Seeing my creative vision come to life on two iconic adidas Originals silhouettes that have long been staples in my wardrobe is a true dream,” she said. “Being so closely involved in the design process and creating products that feel fun, timeless, and an authentic extension of my own personal style has been the best experience.”
With a launch date confirmed, here’s everything you need to know about Molly Mae x Adidas, including where you can get your hands on a pair.
When will Molly Mae x Adidas launch?
The Adidas originals x Molly Mae collaboration officially launches on 9 April. You’ll be able to shop the two exclusive trainer styles at select Adidas retail stores (London, Carnaby Street, White City, Battersea, Stratford and Manchester), online at Adidas.co.uk and select retailers (JD, Asos, Office) while stocks last.
What can we expect from Molly Mae x Adidas?
The Adidas originals x Molly-Mae superstar II is designed with a soft cream-white upper, featuring three brown stripes and heel detailing. The latte-inspired double laces add intrigue to the classic white trainer.
The samba is a more colourful take, featuring a matcha-green upper with off-white three stripes, a traditional gum sole and the same double-laces in off-white and soft pink.
Adidas said Molly Mae was hands-on in creating the collection, which she wanted to reflect her own style. Setting you back £100 for each pair, the trainers will be available to shop online and in-store from 9 April – but you can pre-order the styles on the Adidas app now.
Where to watch Molly Mae’s documentary series, ‘Behind It All’
