A Molly-Mae Hague Instagram post advertising a dress for the popular online clothing brand PrettyLittleThing for which she was made Creative Director has been banned after she failed to include any indication that it was an advertisement.
The social media influencer, who starred in the fifth series of ITV2 dating show Love Island in 2019, shared a post, seen on October 31, which showed an image of her wearing the dress, with text stating: "You can actually shop it now on PLT – Couldn’t not make it available for you guys too."
The post, which also included a link to the retailer's website, was seen by a viewer, who understood that Molly-Mae was a creative director at PrettyLittleThing, who complained that the ad did not make clear its commercial intent.
