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The Guardian - UK

Business

Mark Sweney

Molly-Mae Hague Instagram post banned for breaking ASA rules

Instagram ASA MollyMae Hague Plt United Kingdom Pretty Little Thing

Molly-Mae Hague has a paid role as creative director at the fashion company Pretty Little Thing. Photograph: David M Benett/Dave Benett/Getty Images for Pretty Little Thing

The former Love Island star and social influencer Molly-Mae Hague has had an Instagram post promoting the clothing brand Pretty Little Thing banned for not telling followers it was an advertisement.

The 23-year-old, who has now fallen foul of the UK’s advertising watchdog three times for failing to follow social media marketing rules, posted a picture of herself wearing a Pretty Little Thing (PLT) dress on her Instagram account along with a link to buy it.

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