Molly-Mae Hague wowed fans as she shared snaps from her idyllic stay in Mexico.
The former Love Island star turned creative director for fashion brand PrettyLittleThing is currently on a work trip. The 22-year-old beauty looks stunning in sun-soaked photos shared on her Instagram.
With one beach photo she wrote that she was 'falling in love with Tulum.'
On Friday she posted pictures of herself as she gazed out over sparkling waters.
Molly-Mae, from Manchester, sported long mermaid-like tresses tumbling down her back as she posed in a creamy white bikini with stone-coloured cargo pants.
"Tulum, you’re magic," she captioned the snaps.
Her best friend and Love Island co-star Maura Higgins gasped: "Oh beautiful."
And fellow Islander Stephanie Lam complimented: "Youuuu are magic."
And eigran said: "Real life mermaid."
But other followers noticed that the brand logo on the back of the bikini bottoms, from Ess Ess Swim, appeared to have been edited out.
axjrx asked: "Were the bottoms inside out? The fonts gone."
And the swimwear brand Ess Ess Swim posted heartbroken and crying emojis in response to fan comments.
lmahan_photography exclaimed: "@essessswim that’s so sad! It’s your brand!!"
ashleigh.idk wrote: "@essessswim I’m so sorry she photoshopped the image!
But thelowefamilyuk said: "It's not an ad for that swimwear brand though, and it's her photo she can edit what she likes surely?"
They added: "The photo is amazing, the bikini bottoms are gorgeous, but no need to shade on her for editing out branding when it wasn't the focus of the photo."
Ess Ess Swim told another fan, who asked where they could buy the bikini, that the logo was visible in other pictures posted on Molly-Mae's Instagram Stories.
They said: "@kirajaackson Hey! Please view Mollys story to view the logo.
"We have also shared the bikini on our story with a link to the set."
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