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Daily Mirror
Daily Mirror
Entertainment
Zara Woodcock

Molly-Mae Hague could be biggest mumfluencer of all time earning up to £2m a year

Love Island's Molly-Mae Hague could become the 'ultimate mumfluencer' after welcoming baby daughter Bambi.

The PrettyLittleThing Creative Director is already one of the UK's biggest influencers thanks to her endless deals and likeable personality.

She already gets paid thousands per post shared on Instagram and experts believe she could become even more successful after having her baby.

According to Branding and culture expert Nick Ede, the 23-year-old star could 'own the space' and even make as much as £2million per annum if she makes the right deals.

The expert claimed her baby's unique name, Bambi, could assist in furthering her success.

"Her daughter's name Bambi is brilliant and can be used from a brand point of view," he said.

Molly-Mae and Tommy recently welcomed their first child (Instagram)
She named her daughter Bambi (Instagram)

"It's fun and unique and also has a place in everyone's childhood memories from the Disney film," he added to The Sun.

Nick went on to give examples of great deals including babywear lines, children's books and more.

Molly-Mae already earned millions thanks to her collaboration with PrettyLittleThing, which she secured for £500,000 after leaving Love Island.

She later got a new deal with the brand for £1 million in 2022.

The reality star also worked with Beauty Works and has a fake tan range called filter.

Molly-Mae and Tommy Fury, who met on the ITV2 show in 2019, welcomed their baby on January 23 and shared the incredible news a week later.

Soon after, Molly-Mae took to Instagram to reveal the couple named their daughter Bambi.

An expert claims Molly-Mae could become the 'ultimate mumfluencer' (mollymae/Instagram)
Molly-Mae is already one of the UK's biggest influencers (Instagram/mollymae)

And before the couple confirmed what they wanted to name their offspring, she admitted people would either love or hate the moniker.

Speaking on her YouTube channel, Molly said: "It's not made up, it's totally not made up, I can't explain it, it's just not a name that's ever been used before, it's very very different and rare and you're either going to love it or hate it.

"I've had the name picked out since I was a baby girl myself. It's always been a dream baby girl name and luckily when I met Tommy and I told him the name I've always dreamt of using, he absolutely loved it too."

Since sharing their baby's name, fans and stars have been divided about it.

Kerry Katona wasn't a fan and said the baby 'might get some stick in school' while Peter Andre defended the couple and said 'it's a personal choice.'

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