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Evening Standard
Evening Standard
Lifestyle
Lisa McLoughlin

Molly-Mae Hague and the great dissolving: is the influencer leading a Gen Z beauty revolt?

By the time Molly-Mae Hague entered the Love Island villa in 2019, she had already spent thousands on facial filler. She was 20, a social media influencer with a signature look — pillowy lips, sculpted cheeks, and a contour that could slice glass. But behind the aesthetic was a teenager arguably swept up in an online beauty culture that rewarded the most dramatic transformations. She has since revealed she started injectables at just 16.

Fast-forward to 2025, and Molly-Mae isn’t just filler-free, she’s leading a quiet ‘clean girl’ revolution.

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