When a new show promises to give viewers “unprecedented access” into the life of beloved influencer Molly-Mae Hague, you have to wonder what else there is to see. This is a woman who over Christmas uploaded a 36-minute video (a sixth instalment of extended coverage over the month of December) that featured Hague herself using an electric toothpick, her sister opening a present in sedate real time and one of multiple bedtime confessionals in which the star discusses the family sleeping arrangements. Pray do tell, Prime Video’s Molly-Mae: Behind It All, what is behind it all?
Perhaps there is more to discover. Hague – so relatable for her ordinary-ish life and hilarious bluntness – is surprisingly conservative once you get to know her as many of us have, a judiciousness evidenced by her new buttoned-up fashion brand, Maebe, the one she’s in part using the docuseries to promote. Rarely does Hague go into the darker aspects of her private life or offer deeper reflections on why she is how she is. What you see is what you get. Famously the most personal revelation she’s shared, in her 2022 memoir, Becoming Molly-Mae, was that her mother struggled with alcohol use. “Which sort of explains why I am the way I am with alcohol – I pretty much avoid it,” she wrote. “I associate these difficult times after my parents’ divorce with alcohol being involved and my mum drinking too much – understandably, because her marriage had broken down.”
