Prime Minister Narendra Modi on Thursday wrote a letter to the people of poll-bound Madhya Pradesh in an attempt to make a direct connect with voters by saying that their vote will work as “direct support” to him at the Centre.
The letter was made public by BJP State unit president and parliamentarian V.D. Sharma at a press conference in Bhopal by saying “chitthi aayi hai [a letter has arrived]”.
The letter is in line with the BJP’s campaign slogan ‘Modi Ke Mann Me Basey M.P., M.P. Ke Mann Me Modi [M.P. lies in Modi’s heart, Modi in M.P.’s heart]’, which was launched in August and has since established the party’s strategy that this time it is going to polls with Mr. Modi’s face alone, unlike the previous three Assembly polls where it had openly declared the incumbent Chief Minister Shivraj Singh Chouhan as its candidate for the top post. However, in the last 2018 elections, the party lost to the Congress and could only manage 109 seats.
