Modern Warfare 3 players are less likely to play the game when there's no skill-based matchmaking, according to new Activision study

Call of Duty: Modern Warfare 3.

A new study which shows that Call of Duty players are less likely to play if there is no skill-based matchmaking.

The study, which was published online and spotted by GamesIndustry.biz, details an experiment conducted by the publisher earlier this year without the knowledge of Modern Warfare 3 players and tested the North American player base.