When it comes to golf equipment marketing, the narrative around wedges usually revolves around terms like ‘micro-grooves,’ ‘CG Optimization,’ or ‘all-over face texturing.’ Every January, we are promised more RPMs, lower and more controlled launch angles, and the magical ability to stop a ball on a dime from the deepest rough.
But if you spend enough time looking closely at the bags of top amateurs, mini-tour grinders, and even a few stubborn tour pros, you'll spot something fascinating. When it comes to the short game, newer isn't always better.
