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Space
Space
Science
Richard Edwards

Supergirl's brilliant poster is a reminder that they don't make sci-fi movie posters like they used to

Spilt image of three sci-fi movie posters.

DC's new "Supergirl" may or may not turn out to be a classic of the comic-book genre. It may or may not be a smash hit in theaters. But whatever else happens when Kara Zor-El flies into the unpredictable headwinds of the worldwide box office, one thing the new movie has got 100% right is its promo poster.

Let's take a look at its components. The bright, primary-colored House of El logo in the background is so bold and unmistakable that there's no need to spell out that this is a Super movie. At the same time, having that famous shield spray-painted on a wall is elegant shorthand for "Looking for overgrown boy scout Clark Kent? Then move along".

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