Rtings.com is back with another longevity test for OLED TVs — this time, comparing newer models from 2020 to 2023 against an older model from 2017. Results show that units from either era develop similar burn-in after 10,000 hours of simulated news channel usage. But modern TVs are much brighter and use less power, which can mitigate the typical burn-in period and extend your TV's overall lifespan.