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International Business Times UK
International Business Times UK
David Unyime Nkanta

Models Eat Free! Inside the Secret App Feeding New York's Hottest Influencers for Social Media Posts

New York New York Instagram TikTok INTO

A members‑only app called Neon Coat is quietly transforming influencer marketing in New York and beyond.

Instead of paying, vetted models and creators post on social media in exchange for free meals, beauty treatments or fitness classes. Businesses get organic reach. Users get experiences. It's a win‑win reshaping urban marketing.

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