Emily Ratajkowski has donned double denim and Clueless-inspired matching sets as the new face of Self-Portrait.
Ratajkowski, 32, follows in the footsteps of fellow model Gigi Hadid by appearing in a campaign for the London-based brand.
Titled ‘At Home With Self-Portrait’, it aims to capture the joy of getting dressed up for a night at home.
The news comes after Ratajkowski hosted the Self-Portrait summer party with British Vogue’s Edward Enninful and Han Chong, the fashion house’s founder and creative director, earlier this year.
The campaign is inspired by Chong’s childhood. British visual artist Nick Waplington captured Ratajkowski wearing various looks from Self-Portrait’s latest eveningwear collection, posing alongside a group of children in its kids’ collection.
Ratajkowski is seen wearing a beige and navy grid cropped jacket and skater skirt set – perhaps inspired by the iconic yellow matching set from 1995 film Clueless – a chic denim waistcoat and flared jeans two-piece, and a lime green sequinned and embellished bralette paired with washed-out denim jeans.
The fashion brand was established in the UK in 2013 and is dedicated to using responsibly sourced fibres.
“I grew up in a household that took great pride in dressing up for any and every occasion. This has fuelled my work at Self-Portrait,” Chong said.
“For this new campaign, I wanted to reflect the wonderful memories I have of seeing strong women celebrate life in all its forms, and I loved the idea of injecting a sense of occasion into the everyday.
“We knew Nick would be able to translate this spirit perfectly – his eye and aesthetic are unparalleled, and I think we have captured Emily at her most comfortable and chameleonic.”
Ratajkowski added: “I loved working with Nick – he’s a truly amazing photographer and it was a delight to get into character. Self-Portrait brought together a very special team and I’m thrilled to be a part of their campaign.”
The model has appeared in ad campaigns for Versace, DKNY, Miu Miu and more, and launched her own brand, Inamorata, in 2017 – originally dedicated to swimwear, it now offers everything from dresses to accessories.
Waplington’s work, which is praised for capturing the way people live their lives, has featured in exhibitions at the Tate Britain, the Philadelphia Museum of Art and the Guggenheim Museum in New York.
