Minister for Industries and IT K.T. Rama Rao on Friday launched ‘Mission E-waste’, an initiative of mobile phone retail chain Celekt to encourage safe disposal of electronic waste by incentivising customers.
The initiative assumes significance as households now possess multiple electronic devices, especially mobile phones and accessories such as chargers, the Minister said at the rollout in the presence of Industries and IT secretary Jayesh Ranjan and Celekt CMD Y. Guru.
Noting that with growing affluence, waste management has come to be one of the biggest challenges, he said while scientific disposal of electronic waste is important, people tend to retain unused or malfunctioning devices.
