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Karina Babenok

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

A male model who posed for a popular women’s swimsuit brand has sparked outrage online by those saying the photoshoot failed to properly “empower women.” Moana Bikini, an Australian bikini brand, shared a video on its official Instagram page on Saturday (January 20) of model Jake Young posing in a white one-piece swimsuit worth $130.

The brand, which is owned by body-positive influencer Karina Irby, captioned the video: “Obsessed with this look,” adding that “Moana babe” Jake was modeling a size small.  

Despite looking fabulous, some people have taken offense to Jake posing in the swimsuit, with some accusing the brand of “allowing men to encroach on women’s spaces.”

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