It happens on a near-weekly basis these days: Something exciting happens on the field at a baseball game. The incident goes viral on social media. The small collection of companies equipped to capitalize on the moment gets to work. The players arrive at the ballpark the next day to find a T-shirt commemorating the episode draped across the backs of their chairs.
Lakers forward LeBron James has the Met Gala. Patriots wide receiver Stefon Diggs has Milan and Paris Fashion Weeks. Baseball players have the T-shirt Industrial Complex.
