Major League Baseball commissioner Rob Manfred believes this weekend's London games can help springboard the sport's popularity in Europe thanks to the "special affinity" between Great Britain and the United States, emulating the way the NFL has found success in the UK.
The NFL has been coming to London annually since 2007, and popularity has only grown in that time. Games at Wembley and the Tottenham Hotspur Stadium sell out within minutes of going on sale, and the demand is something MLB clearly wants to emulate.
Both the 2019 games at London Stadium between the New York Yankees and Boston Red Sox sold out, setting attendance records for regular season games played outside the United States.
