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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

MLB and Fox Treat Opening Day Like an Afterthought

Shohei Ohtani and the Dodgers opened the season with a 4–1 win against the Cubs. | Darren Yamashita-Imagn Images

1. Major League Baseball has long been completely clueless about how to market and schedule its sport. It certainly doesn’t help that baseball’s broadcast partners also treat the sport like a nuisance.

Baseball has degraded itself by selling games to Roku, gotten embarrassed by ESPN, who decided to end a 35-year relationship with the sport, and now been spit on by Fox.

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