MKM is embracing the small screen in a marketing first for the UK’s largest independent builders’ merchant.
The company has launched a television advertising campaign to promote its MKM Home offering - a new showroom concept developed over the past couple of years, and launched in Hull.
It focuses on ‘bringing the imagination home,’ highlighting the firm's kitchen, bathroom and landscaping designs. Geo-targeting has been deployed via AdSmart across Sky TV to take it to households in the home city and wider East Yorkshire.
