Last year, Miu Miu’s sales spiked by 35 percent to a grand total of 1.5 billion euros. That’s a record high for Prada’s little-sister brand, not to mention a near miracle in times like these. (Like most industries, luxury fashion is financially struggling.) Call it the Miuccia Prada Midas touch. Mrs. Prada—who has a Ph.D. in political science, dresses Gen Z darlings like Olivia Rodrigo and Sabrina Carpenter, and did a show taking on “tradwives” last season—captures the zeitgeist like no other. While other designers chase virality, she goes after vibe shifts. She did it again with Miu Miu’s Fall 2026 show, presented on the final day of Paris Fashion Week and in the last few hours of fashion month. The label commandeered the Palais d'Iéns, a concrete rotunda built in 1937, and transformed it into an enchanted forest. A lumpy grass field was custom-installed for the runway. Guests, including Daisy Edgar-Jones, Alexa Chung, Tyla, and Paloma Elsesser, sat on mahogany velvet benches in a room wallpapered with kitschy grandma florals.A weathered-looking grey suit, nipped in with a belt just below the bust, walked out first. Then came bow-bedecked mini dresses rendered in crushed linen and double-washed cashmere. Cropped leather jackets paired with matching trousers slung low on the hips and fur-lined parkas paired with thin slip skirts followed. Immortal It girl Chloë Sevigny wore a black distressed leather mini dress and blazer trimmed with shaggy shearling that looked like it had been around the block for a few decades.
