We have all become connoisseurs of fine content. After sitting through years of endless Zoom meetings and sifting through thousands of hours of YouTube how-to tutorials, we all know what works—and what doesn’t. And yet, as professional audio manufacturers who supply the gear and equipment for the creative economy, we run the risk of looking and feeling woefully out of sync with our customers and their needs when the content that we produce in-house isn’t up to snuff.
