
Secret shopping has become a popular topic of conversation on TikTok—and that’s largely due to a single woman: Kayla Sansom (@kaylalaughsoutloud).
Over the years, she’s attracted a substantial following on the platform by sharing what she says are “secret shopping” trips. Typically, these videos involve going into a store, recording her interaction with the employees, then determining whether the store would pass or fail her secret shopper criteria.