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The Guardian - US
The Guardian - US
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Arwa Mahdawi

‘Miss AI’ is billed as a leap forward – but feels like a monumental step backwards

woman with pink hair on a screen
AI model Aitana Lopez. Photograph: Pau Barrena/AFP/Getty Images

Meet Madame Potato. She doesn’t actually exist, but, if things go my way, she’s going to be the world’s first “Miss AI”. I recently created her image on a website that generates AI faces and then entered her into a beauty pageant. Now I am sitting back in anticipation of netting the $20,000 grand prize.

What fresh hell is this, you ask? Well, I regret to inform you that AI beauty pageants are a thing now. A company called Fanvue, which is a subscription-based content creator platform along the same lines as OnlyFans, recently teamed up with the World AI Creator Awards (WAICA) to launch the world’s first “Miss AI” competition. A team of judges – comprising two humans and two virtual models – will sort through AI-generated pictures of women and choose one to crown as “Miss AI”. The winner gets a cash prize along with the chance to monetize their creation on Fanvue.

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