Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Jamie Grierson

‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert

Narwhal Labs advertisement for a 'femaie' AI employee displayed above airport check-in area
The Narwhal Labs advertisement at Bristol airport. Photograph: Narwhal Labs/LinkedIn

A British AI company that recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.

The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.