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The Guardian - UK
The Guardian - UK
Environment
Damian Carrington Environment editor

Misleading UK adverts for ’very low emission’ wood-burning stoves banned

A fire burns in a glass-fronted stove
The ASA ruled the claims on the website over emissions and the efficiency of wood-burning stoves were not substantiated. Photograph: Yiming Chen/Getty Images

Adverts claiming that wood-burning stoves are “very low emissions” have been banned by the Advertising Standards Agency for being misleading and not substantiated.

The claims were made on the website of the Stove Industry Association, which represents the makers and sellers of stoves in the UK. Campaigners against air pollution said they were glad the ASA had debunked some “seriously misleading myths”.

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