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Kate Starbird, Professor of Human Centered Design & Engineering, University of Washington

Misinformation is more than just bad facts: How and why people spread rumors is key to understanding how false information travels and takes root

Spreading rumors is problematic but understandable. H. Armstrong Roberts/ClassicStock/Archive Photos via Getty Images

On Sept. 20, 2024, a newspaper in Montana reported an issue with ballots provided to overseas voters registered in the state: Kamala Harris was not on the ballot. Election officials were able to quickly remedy the problem but not before accusations began to spread online, primarily among Democrats, that the Republican secretary of state had purposefully left Harris off the ballot.

This false rumor emerged from a common pattern: Some people view evidence such as good-faith errors in election administration through a mindset of elections being untrustworthy or “rigged,” leading them to misinterpret that evidence.

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