Teams from Leicestershire, Derbyshire and Nottinghamshire are heading to the south of France to shout about the huge inward investment opportunities the region has to offer.
They will be attending the MIPIM property and construction conference taking place this week in Cannes – a whirlwind mix of presentations, networking, business meetings, meals and drinks receptions which attracts investors and developers from across the world.
The local delegations are made up of public and private sector representatives, who say MIPIM is an ideal place to set up quick meetings with people it might otherwise take weeks or months to pin down back home.