The Taylor Swift—Travis Kelce storyline in the NFL isn’t slowing down any day soon it appears, as a Minneapolis radio station trolled the rumored relationship ahead of Sunday’s Chiefs–Vikings game.
For football fans, this matchup marks the first one between quarterbacks Patrick Mahomes and Kirk Cousins. But, now that Swift has brought many of her fans to the sport, the radio station knew which audience to tailor to.
The entertainment station 107.1 My Talk put a billboard up in Minneapolis that just said “Beat Taylor’s Boyfriend.” It was a simple message, as there were no images other than a cartoon looking football.