Underneath BMW Group's umbrella, Mini acts as the firm's creative channel, producing some of the most daring and individual vehicles. From the outside to the inside, there is nothing quite like a Mini on the road. Especially in the interior, Mini products have their own signature by injecting the spirit of the original 1959 model into modern entries.
For its upcoming electric products, Mini wants to develop a new type of charm. While the current-generation Mini Cooper SE is a fun electric hot hatch, it doesn't feature the lively vibrancy that an internal combustion Mini does. It's engaging to drive, but it's missing out on the sounds present in the gas-powered Coopers. Mini wants to change that in its upcoming lineup.
