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The Hindu
The Hindu
National
The Hindu Bureau

Milma ramps up supply of products to beat summer heat

The Kerala Cooperative Milk Marketing Federation (KCMMF), known by the brand Milma has ramped up production and supply of ice cream, soft drink and health drink brands in the market in view of the rising summer heat in the State.

Production units of three regional unions of Milma have stepped up production of a variety of ice cream, milk shake, soft drink and other delicacies to meet the increasing seasonal demand.

“The brand repositioning exercise launched last year has scaled up the market demand for a wide range of Milma’s products, as also liquid milk. We have also finetuned the supply and marketing of the products to meet the customers’ demand fully”, said K.S. Mani, Chairman, Milma.

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